Florida’s Business Boom: What Stephen Ross’s Message Means for Jupiter’s Luxury Real Estate Market

By Drew Saporito, Broker Associate

Florida just earned a powerful endorsement from one of the most influential developers in the world. In a recent CNBC interview, Stephen Ross described Florida as the best state for business—a statement that carries real weight considering the billions his companies are investing across the state.

But beyond headlines and sound bites, Ross’s message signals something much bigger: Florida is not just thriving—it’s shifting into a new era of economic momentum. And for Jupiter and the northern Palm Beaches, this business-friendly wave is fueling one of the strongest luxury-lifestyle real-estate markets in the country.

Let’s break down what this means for homeowners, buyers, investors, and the overall trajectory of Jupiter’s high-end waterfront market.

Florida’s Rise: Why Ross Says the State Is Built for Growth

Ross didn’t mince words. Florida’s business environment is outperforming historic economic hubs because it checks the boxes that matter most to executives, entrepreneurs, and wealth migration:

• Pro-business policy environment

• No personal state income tax

• Massive corporate relocation trends

• Favorable regulatory climate

• Unmatched lifestyle advantages

The pandemic didn’t just nudge people toward Florida. It reset the entire map. Companies, executives, and capital started flowing toward places that offered both quality of life and long-term predictability.

Florida benefited most—and continues to.

Why This Matters in Jupiter and the Northern Palm Beaches

Let’s be direct: Jupiter is positioned better than ever.

While Miami and Fort Lauderdale attract global buzz, Jupiter attracts a different kind of attention—the discerning, privacy-focused, waterfront-oriented buyer who values space, serenity, and lifestyle over density. These buyers are typically:

• High-earning executives relocating with companies

• Entrepreneurs seeking tax and lifestyle benefits

• Investors positioning assets in long-term stable markets

• High-net-worth families drawn to waterfront living

• Seasonal residents becoming full-time Floridians

Business growth amplifies real-estate growth. And in a market where supply remains constrained and lifestyle demand remains high, Jupiter stands at a strategic advantage.

What Ross’s Outlook Signals for Luxury Real Estate

Here’s the blunt truth:
When Florida becomes the #1 business environment in the country, luxury real estate doesn’t just rise—it compounds.

1. Increased Demand for High-End Housing

Executives relocating to Palm Beach County aren’t looking for starter homes. They want waterfront, privacy, dockage, beach access, club amenities, and convenience. Jupiter delivers all of it.

2. Long-Horizon Value Stability

Markets tied to business, wealth migration, and lifestyle outperform markets tied only to speculation.

3. A Stronger Resale Narrative

Luxury listings in Jupiter aren’t selling a house—they’re selling a position in a booming state with smart money flowing in.

4. Elevated Expectations

High-net-worth buyers arriving from New York, Chicago, and California expect elevated service, premium marketing, and global exposure.
That’s exactly why I syndicate listings across top luxury channels including Robb Report, JamesEdition, Mansion Global, Unique Homes, Barron’s, MarketWatch, and more than 80 international platforms.

What Sellers Should Know Right Now

If you’re considering selling, use this moment strategically:

• Highlight Florida’s business advantage—it’s part of the value.

• Leverage elevated marketing, not just MLS exposure.

• Understand that corporate relocation is driving many high-net-worth purchases.

• Price with confidence, but anchor pricing in data and lifestyle value.

This is one of the few markets nationally where luxury inventory remains tight and demand remains durable.

What Buyers Should Know Right Now

Be decisive. Jupiter’s best properties rarely sit long.
Understand:

• Premium waterfront will stay premium.

• The tax and business environment drives long-term resilience.

• Insurance, flood zones, and infrastructure planning matter—work with someone who knows these nuances intimately.

• Off-market and private opportunities are increasingly common.

If you’re waiting for the “perfect time,” here’s the truth:
The perfect time was five years ago. The second-best time is before the next wave of corporate migration hits.

Jupiter’s Advantage Isn’t Temporary—It’s Structural

Ross’s comments confirm what many of us in this market already know:
Florida isn’t booming because of a moment. It’s booming because of a model.

And Jupiter—our waterfront, our lifestyle, our community—is at the center of that shift.

You’re not just buying or selling a home here.
You’re stepping into one of America’s strongest long-term value positions.

Source 

CNBC interview with Stephen Ross discussing Florida’s business climate and long-term growth outlook.